Pricing Policy 💸

I aim to create relationships of clarity, trust, and ease. I believe that the best way to create that in a financial sense is through clear and open conversation.

Here’s what that looks like in practice:

  1. When you work with me, I’ll suggest a price based on what I know about you.

  2. If the price feels good to you, you pay it – no further conversation needed.

  3. If the price suggested doesn't feel good, you tell me what price does feel good to you.

  4. If I can meet you at that number, we’ll proceed. If I can’t, then we’ll talk about it more and it’ll be my turn to suggest a price.

This is important: the price suggested was based on the best knowledge I had, but I’m not claiming to know your entire story. In this part of the conversation, I’m relying on you to help me understand what price you'll feel good paying.

A note about “what feels good”…

This is what I mean:

  • It’s the sweet spot where you feel like you’re appropriately investing in something.

  • You’re neither straining yourself to afford, nor paying a number that undervalues what you receive.

Only you know what that number is for you. It’s okay to feel it out and be thoughtful.

That’s it. That’s the whole policy. 😁


Why?

Because I want us to intersect with enthusiastic clarity.

Because a stable relationship is made of the mutual trust. We’re here to make something real, not make a castle out of contracts.

Ultimately, it’s because I recognize that numbers are a clumsy proxy for value. Who knows what any of this is worth, you know? For me, numbers only make sense in terms of specific relationship, and that value can only be discovered in conversation.

It should be said that not everyone will opt-in to this conversation. That’s okay. I’ll never, ever force a conversation. That’s not a relationship either.

Everyone is free to accept the suggested price immediately, or to walk away.

If the suggested offer works for you, great! I made that offer from a place of self-respect for ourselves and our own value. If it doesn’t, great! I made that offer while only knowing the barest details about you. Tell us what feels good to you instead.

This conversation is about:

  • Respect and acceptance for both of us, and we won’t enter into any situation in which we feel actively devalued. It’s not worth it.

  • Talking about “what feels good”. What that means is created through relationship and conversation. You have to participate in the relationship. I’m showing up honestly and openly, and I ask the same of you, too.

This is the kind of practice I want to run. This is the kind of business I want to do business with. This is the kind of world I want to live in.

I think it works really, really well.

 Based on Lightward’s pricing policy under Creative Commons Attribution 4.0 International License

RV Mendoza smiling